After twenty-five years of asking "why" to a single question and testing his hypotheses using the web as a living laboratory, Dr. Flint McGlaughlin has collected his findings into these insightful cards that suggest a new framework and theory of messaging.
- 54-card poker size deck, 2.5 in x 3.5 in.
- Silky smooth, and durable, bright white, waterproof and bend resistant .32mm PVC paper.
- High-quality full-color offset printing.
- Packaged in a coated-stock box, wrapped in clear cellophane.
